Questionnaire design: a weak link in corporate identity?

Corporate identity, corporate branding and corporate marketing

Abstract Outlines 15 explanations for the fog which has enveloped the nascent domains of corporate identity and corporate marketing. However, the fog surrounding the area has a silver lining. This is because the fog has, unwittingly, led to the emergence of rich disciplinary, philosophical as well as `̀ national’’, schools of thought. In their composite, these approaches have the potential to fo...

The Corporate Secret Identity

Weak-link synchronization.

We describe a mutual synchronization mechanism observed in a model of fiber laser arrays. Though suboptimal in terms of total coherent power, the weak-link-synchronized state is far more robust than the in-phase state of a uniformly pumped array, with respect to parameter mismatch among the individual elements. We find similar dynamical behavior in a more general system of coupled oscillators w...

Corporate identity – A Process of Strategic Interpretation in an MNC

Corporate identity is an ill-defined concept. It has attracted growing interest among both scholars and practitioners in the recent years. But it is still hard to find a holistic view of corporate identity and its management because of the multidisciplinary nature of identity; it is positioned somewhere between strategic management, marketing, communication, performance management, human resour...

Asymmetric heat conduction through a weak link.

We study the heat conduction of two nonlinear lattices joined by a weak harmonic link. When the system reaches a steady state, the heat conduction of the system is decided by the tunneling heat flow through the weak link. We present an analytical analysis by the combination of the self-consistent phonon theory and the heat tunneling transport formalism, and then the tunneling heat flow can be o...